Case Study
How a Website Redesign Increased Conversions from 3% to 24%.
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From Customer Interviews to a 9-Step Marketing Plan without giving up equity or hiring full time.
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Who I am:
A curious, creative, and empathetic marketing consultant with a background in science. Allowing for the unique combination of customer-first marketing with the necessary analytical skills to test and iterate.
What I Do:
Entrepreneurship can feel like climbing Everest without a Sherpa. When you're thinking about your product 24/7 it's hard to see your unique value objectively.
My style of customer research allows us to develop your product positioning, marketing strategies, and organic growth tactics to really resonate with your target audience.
What I'm Not:
I'm not sitting around a campfire drumming up half-baked s'mores, I mean ideas... You need a clear strategy.
I also don't specialize in TikTok, Instagram, or graphic design. You can hire all these people cheaply, hell, I'll even help you find them. But I am not a one-stop-shop.
I provide strategic guidance to your marketing based on qualitative and quantitative insights.
Who I Work With:
Did you raise a huge round and want to go crazy on paid ads? Great! I'm not your guy.
I'm best suited for solo founders of SaaS, tech enabled products, or online info products.
Building without the right marketing is like fishing with the wrong bait. Don't make that mistake.
My SERVICES
Talking to customers helps identify your biases and blind spots.
It gives you an understand the language they use, why they chose your company over the competition, who they are, where they spend their time online, and what they’re passionate about.
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You don't need a 40 page document that looks nice but you'll never read.
Together we’ll map out your own sophisticated direct response marketing plan in 9 simple steps.
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If you're just starting out, now is not the time to waste money on ads.
With insights from yourself, your customers, and my guidance, we can determine the best tactics to acquire new customers without spending money.
After working with me, you'll have a better understanding of:
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By focusing on the right target market for your business, you’ll be able to get the best return on the time, money and energy you invest.
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Most marketing messages are boring, timid and ineffective. To stand out from the crowd you need to craft a compelling message that grabs the attention of your target market.
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Capturing leads in your database for future follow-up is critical to your marketing success.. Lead nurturing is all about properly handling interest and building your future sales pipeline.
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Sales conversion is all about creating enough trust and demonstrating enough value to motivate interested leads to become paying customers.
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Increasing the lifetime value of existing customers is where the real money is made. Getting existing customers to do more business with you will always be easier than attracting new customers.
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By implementing some simple tactics, you can make the flow of referrals a more reliable part of your marketing process.
Past Work:
Choose Your Own Adventure: